Thursday 27 February 2020

Hot Topics in Advertising Webinars

About

MHRA Hot Topics in Advertising: bringing together the regulated industry and the regulators responsible for overseeing the advertising of medicines and medical devices.

Over the Counter (OTC) Medicines and Self-Care Devices

Representatives from the MHRA’s Advertising Standards and Devices teams as well as PAGB will be on hand in the Over the Counter session to provide delegates with the latest information on advertising of medicines and self-care medical devices.

Prescription only Medicines

The MHRA Advertising team will be joined by PMCPA and ABPI for the prescription only session to give you a clear understanding of how to conduct advertising and promotional activities in this highly regulated environment.

As well as the regular sections covering examples of key vetting and complaint issues, we would like to invite suggestions for areas that delegates consider to be Hot Topics. Please email your ideas to advertising@mhra.gov.uk with the subject “Hot Topics 2020”.

These events are essential for all professionals working in the fields of regulatory, legal, public relations, marketing and management in the pharmaceutical and medical devices industries and will also be beneficial for consultants working in these areas.

  • Understand how to make the vetting process run smoothly to save you time and money
  • Improve your advertising compliance
  • Learn from the mistakes and successes of other advertisers
  • Discuss current issues and best practice


CPD credits: 1.5 credits for each webinar. 

Twitter - #Hottopics20

Agenda

10:00-11:30 Over the Counter (OTC) Medicines and Self Care Devices
14:00-15:30 Prescription Only Medicines


Please note programme and timings are subject to change.

OTC Medicines & Self Care Devices — full schedule

February 27th, 10:00 - 11:30

Welcome & Introduction

Beryl Keeley — AIMS Group Member, Medicines and Healthcare products Regulatory Agency

Review of the Year: The Advertising Annual Report

Beryl Keeley — AIMS Group Member, Medicines and Healthcare products Regulatory Agency

Themes and key issues in 2019 in the area of OTC advertising, set in the wider context

OTC Advertising 2019

Claire Tilstone — Advertising Standards & Outreach Unit Manager, Medicines and Healthcare products Regulatory Agency

Review of MHRA complaint and vetting cases in 2019 and key themes selected by delegates

The Work of Self-Regulation

Laura Kelly — Advertising Services Manager, PAGB

Report on PAGB regulatory activities in 2019

ASA Regulatory Review

Janet Taylor — ASA, Medicines and Healthcare products Regulatory Agency

Review of ASA regulation of medicine and device advertising in 2019

Advertising Self-Care Medical Devices: Future regulation

Charles Gill — Medical Device Case Referral Officer, Devices, Medicines and Healthcare products Regulatory Agency

An update on the implementation of the new devices regulations and the implications for the promotion of medical devices

Questions

Panel: All MHRA, PAGB & ASA speakers

Webinar Close

Prescription Only Medicines — full schedule

February 27th, 14:00 - 15:30

Welcome & Introduction

Beryl Keeley — AIMS Group Member, Medicines and Healthcare products Regulatory Agency

Review of the Year: The Advertising Annual Report

Beryl Keeley — AIMS Group Member, Medicines and Healthcare products Regulatory Agency

Themes and key issues in 2019 for prescription medicines advertising, set in the wider context

Review of MHRA Vetting of Advertising

Dr Max Lagnado — Medical Assessor, Medicines and Healthcare products Regulatory Agency

Successes and problems from the pre-vetting of prescription medicines in 2019

Review of MHRA Complaints

Dr Rafe Suvarna — Medical Assessor, Medicines and Healthcare products Regulatory Agency

Review of MHRA complaint and scrutiny cases in 2019, highlighting potential hazards to avoid

The Role of Self-Regulation

Review of PMCPA cases and initiatives in 2019 and progress on review of the ABPI Code

Questions

Panel: All MHRA, PMCPA, ABPI

Webinar Close

Speakers

Register

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OTC - Standard Rate

£ 115 +VAT


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POM - Standard Rate

£ 115 +VAT


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